For over 30 years, I’ve had the privilege of serving people—and it’s been the most rewarding journey! I’m a proud mom of two amazing young adults, Ashton and Jaxon, and have been married for more than 20 years to Todd, the most loyal and supportive partner. With a household full of energy, ambition, and entrepreneurial spirit (Todd runs his own business), let’s just say… life at our house is never dull!

I began my sales career in the cellular and pharmaceutical industries but found my true calling in the new home industry, where I’ve thrived for over 25 years. My first sales office? A garage. I still call it “where the rubber meets the road”...the field is an imperative part of a company’s success. From there, I rose through the ranks: Director of Sales, VP of Operations, and ultimately City Manager for the largest homebuilder in America.

I believe markets shift. Interest rates fluctuate. Teams evolve. The world changes. But through it all, one truth remains: it’s always about the people. That belief has anchored me through every high and low.

Have you ever felt like you’re on an island—pushing to hit your goals, but feeling unseen or misunderstood? If you haven’t, I’m genuinely happy for you. But I’ve been there. That’s why I’m so grateful to be part of a consulting firm that educates organizations on putting people and relationships first in order to achieve excellence. I made the bold decision to leave a phenomenal company and career to join NewWings, because here, I can make a deeper impact—helping individuals and teams thrive in sales, leadership, and organizational growth.

It would be my absolute honor to help you become the best version of yourself. You deserve it—and I’m here to walk that journey with you.

Soni Graves

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